This week, we walk through how to track traffic from AI platforms like ChatGPT and Perplexity in GA4, helping you see where your brand is driving visits from LLMs. We also share how OpenArt is turning AI visibility into real growth, and what it takes to show up in these new search experiences.
📊 Measure Traffic from LLM Platforms
As of February 2025, over 400 million people use ChatGPT every week. Meanwhile, about 1 in 4 Google searches result in an AI Overview. A growing share of search is happening inside large language model (LLM) platforms, and that shift is rewriting how users find and interact with your brand.
Unlike traditional search traffic, LLM-driven interactions don’t lead to pages of blue links. Instead, users get concise, conversational answers—often synthesized, cited, and resolved in a single exchange. LLM-driven traffic behaves fundamentally differently from traditional search traffic. If you’re measuring it the same way, you’re likely missing what matters.
Brands need a new measurement model that reflects how LLM platforms filter, frame, and forward users toward final destinations.
In this guide, we’ll break down how LLM traffic works, why it’s different from traditional search, and how to adapt your analytics for this discovery flow…
📖 Read more here.
🚀 25x Growth in LLM Traffic in 3 Months
Between January and April 2025, OpenArt saw a 25x increase in LLM-referred sessions. This jump in LLM-referred traffic wasn’t a lucky break, it was the result of designing content that matched user intent and structuring it in a way that both traditional search engines and AI models could easily interpret, cite, and trust. Here’s how we did it.
Built for traditional search, but ready for LLMs
In early 2024, OpenArt partnered with daydream to launch an organic growth strategy designed to capture long-tail, high-intent queries related to generative art. We mapped out how people search for creative AI tools and found two major patterns:
AI [Topic] Generator (e.g., Pixar-style generator, anime character creator)
AI [Effect or Feature] (e.g., AI background remover, AI hair color changer)
To serve this demand at scale, we built a programmatic content engine with…
📖 Read more here.
🚀 Whenever you’re ready, here are 3 ways we can help:
Book a Call to discuss how daydream can help you drive consistent organic growth — as we have with companies like Clay, Descript, and OpenArt.
Learn more about Generative Engine Optimization (GEO) to explore how AI-driven search is reshaping discovery and how your brand can lead the way.
Download The Complete Guide to Programmatic SEO to learn about the frameworks and tactics used by the best experts in programmatic content.
Thanks for reading! Reply any time. 👋🏻
Until next time,
Thenuka