daydream V2.0 ➕ OpenAI Indexing ➕ GEO

📢 Announcing daydream V2.0

Evolving beyond programmatic SEO

Since its founding, daydream has focused on building a scalable, performance-oriented SEO engine for the modern web. Programmatic SEO served as an initial wedge—high-impact, high-leverage, and underutilized.

Over time, it became clear that effective search visibility requires more than a single tactic. As client engagements deepened, the limitations of programmatic-only strategies emerged. Capturing the full opportunity in search now requires execution across multiple layers, while adapting to changes across platforms like Google, ChatGPT, Claude, Perplexity, and Gemini.

In response to this shift, we have expanded our capabilities, now functioning as a full-service SEO partner.

🔎 How OpenAI Crawls and Indexes Your Website

The architecture of online visibility is being rewritten.

For decades, search visibility meant optimizing for Google’s index: ensuring crawlability, earning backlinks, and ranking in blue links. As large language models (LLMs) become default interfaces for information retrieval, a new layer of discoverability is emerging—one that blends training data, indexed sources, and real-time retrieval.

OpenAI is at the forefront of this shift. With three separate bots operating across its platform, visibility today means understanding the distinct roles each one plays:‍‍

• ‍GPTBot crawls content for model training.‍

• OAI-SearchBot indexes content for search results inside ChatGPT.‍

• ChatGPT-User accesses content on demand during user-initiated browsing or plug-in activity.

Each bot has different rules, capabilities, and strategic implications. To ensure your site is visible in this new environment, you need to consider how your content feeds, shapes, and surfaces within a trillion-token ecosystem.

🤖 GEO: The Only AI Search Term That Matters

For 20+ years, search was simple: type a query into Google, get a ranked list of links, click, and explore. Visibility meant one thing—ranking high. But that model is quickly fading.

AI-powered platforms like ChatGPT, Perplexity, and Claude are rewriting the rules. Instead of serving up links, they deliver full-text responses. Users no longer need to click through to a webpage because the answer is already there.

As this shift takes hold, new terminology has emerged to describe how we optimize for these systems: Answer Engine Optimization (AEO), AI Optimization (AIO), Generative Engine Optimization (GEO), and Large Language Model Optimization (LLMO).

Despite the different names, they all describe the same goal: improving how your brand is surfaced and represented in AI-generated responses. In this post, we’ll break down what these terms mean and why we’re choosing the term “GEO” as the umbrella term for AI-driven search. 

🚀 Whenever you’re ready, here are 3 ways we can help:

1. Book a Call to discuss how daydream can help you drive consistent organic growth — as we have with companies like Clay, Descript, and OpenArt.

2. Request a custom Generative Engine Optimization (GEO) Audit to learn what AI queries your brand appears for, how you stack up vs. your competition, and how much AI traffic you get.

3. Download The Complete Guide to Programmatic SEO to learn about the frameworks and tactics used by the best experts in programmatic content.

Thanks for reading! Reply any time. 👋🏻

Until next time,
Thenuka