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- 🔍 AI Search Visibility Score ➕ Protect Your Brand in the Age of AI
🔍 AI Search Visibility Score ➕ Protect Your Brand in the Age of AI
A new framework for measuring your AI search visibility score and practical steps to protect your brand as AI-generated results reshape how users experience search.
Thenuka Karunaratne
June 12, 2025 • Estimated Reading Time: 4 minutes
This week, we introduce a framework to measure your AI search visibility score and help you understand how often, where, and with what sentiment your brand appears in AI-generated results. We also explore how brands can protect their reputation and maintain clarity as AI search reshapes how users encounter and engage with content online.
🔎 Measure Your AI Search Visibility Score
AI platforms like ChatGPT, Perplexity, Claude, and Gemini are quickly becoming the front door to search. But unlike traditional search engines, where users could scan results, click around, and form their own conclusions, AI search generates a single, synthesized answer. That answer might include your brand. Or it might not.
These platforms stitch together responses from high-authority media, brand websites, and user-generated content. Your presence or absence in these moments is shaped by signals you can influence, but only if you know where you stand.
This guide will help you audit your brand’s visibility, diagnose what’s limiting your presence, and take action to show up more often, more consistently, and in the right context…
📖 Read more here.
🛡️ Protect Your Brand in the Age of AI Search
Your brand might show up in AI-generated answers—but not always on your terms. When people ask ChatGPT, Claude, or Google’s AI Overviews for product recommendations, they don’t see a ranked list of links. They see a single, synthesized response.
That response is stitched together from product pages, reviews, social chatter, news coverage, and more. The model pulls what it can find, filters it through its logic, and delivers a summary that may or may not reflect the brand you’ve carefully built.
Depending on how your brand is framed in the AI output, that could be a problem because consumers tend to trust these summaries. A recent study found that people perceive AI-generated responses as more objective and less commercially biased than traditional search results.
This makes representation, not just visibility, the new battleground. Your brand could be framed as a runner-up, misrepresented, or paired with outdated context. If LLMs are shaping perception at scale, then monitoring how you're being described is just as important as where you're showing up…
📖 Read more here.
🚀 Whenever you’re ready, here are 3 ways we can help:
Book a Call to discuss how daydream can help you drive consistent organic growth — as we have with companies like Clay, Descript, and OpenArt.
Learn more about Generative Engine Optimization (GEO) to explore how AI-driven search is reshaping discovery and how your brand can lead the way.
Download The Complete Guide to Programmatic SEO to learn about the frameworks and tactics used by the best experts in programmatic content.
Thanks for reading! Reply any time. 👋🏻
Until next time,
Thenuka
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